The Light & Clean website style works well with creative industry professionals that want to show off their experience and creativity. This is a good style to start with if you haven’t been in business for too long because it allows you to grow and evolve with your business brand.
This website style works well for photographers that have a light & airy or slightly overexposed preference in their photo editing. It allows for creative use of white space for photographers that may not have an extensive portfolio just yet.
Just because your website style is clean & light doesn’t mean that your website has to be all white, cream or grey. You can use some nice light colours in your branding to create a light and clean website style. Here is a great example of a light & clean brand board.
There are three templates that I would recommend for the Clean & Light Website Style. The Parker, Tofino & Nassau templates all use white space to their strategic advantage and offer different features.
The Parker template is perfect for photographers that offer one type of photography service. It is a modern template that offers lots of places to add bits of colour.
The Tofino template is great for photographers that offer a couple of different services as well as mentoring or coaching. This template is a little more classic in style and offers loads of space for big photos.
The Nassau template is a single-page template and perfect for a creative entrepreneur that is just starting out in the industry. This template also works really well for landing pages, and coming soon pages.
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