It may seem counterintuitive to make your client pool smaller in order to grow your business but that’s exactly what you need to do. The process of finding your niche will help you identify your ideal client and in turn, will help you grow your business.
Is it pronounced “niCH” or “nēSH”?
Let’s get this part out of the way. It’s actually both, but I like to say “nēSH”. You can choose – niCH or nēSH.
What is a Niche?
The definition of a niche is “a specialized segment of the market for a particular kind of product or service”. Finding your niche is finding your subset of the market you want to serve. For example, if you’re a photographer your niche may be that you’re a wedding photographer in the Scottsdale, Arizona area. Or maybe you’re a wedding planner that only works at historic sites in South Carolina.
Why do you need a Niche?
When you niche your business, you will start to hone in on the type of client you want to work with most and the type of services you want to provide to those ideal clients. Your offerings will become more specific, and that will attract those clients that you want to work with. Being consistent with your niche you are making yourself an expert in that niche. When you know what your niche is it will be a lot easier for you to speak directly to your ideal client and deliver a clearer message and more specific offerings that will attract those clients.
How will finding your Niche help you grow your business?
The niche will help you with the next steps because you will be dialed into what you want to do, and how you want to grow. You will have a direction in which you want to grow your business. Finding your niche is step one to growing your business. The next step is identifying your ideal clients, creating offers to attract those ideal clients and creating clear messaging for your marketing. All you have to do now is great content in that direction.
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