Ep06: How Better Website Copy Attracted Better Clients

Your website is never really “done” — and sometimes the constant tiny edits are a sign you actually need a full reset.

In this episode of The Brand Unmuted Podcast, Joanna shares why she rebranded, scrapped her old site, and hired a copywriter (even as an experienced web designer). We talk through what wasn’t working on her old site, how a new signature offer reshaped her business and was the catalyst for her site’s redesign, and why letting go of DIY copy made everything clearer.

Hi! I’m Joanna

Vancouver-based website designer and podcaster with nearly two decades of experience building strategic, conversion-focused websites for creative entrepreneurs. I’ve worked through multiple waves of SEO changes, platform shifts, and design trends, and what I know for certain is this: clarity, structure, and intentional branding will always outperform something that’s just visually impressive. That’s the lens I bring to every Vancouver website design project I touch.

How Better Website Copy Attracted Better Clients

We cover:

• Why constant small website tweaks can be a red flag that your website isn’t working
  
• How a new offer can force a full website rethink
  
• Why “just because you can DIY your own copy doesn’t mean you should”
  
• What a collaborative copywriting process actually feels like
  
• How strategic copy always attracts better-fit clients
  
• When it is and isn’t the right time to hire a copywriter
  

If you’ve been endlessly editing your website or wondering whether hiring help is worth it, this episode is for you! 

[LISTEN ON APPLE PODCASTS]   [LISTEN ON SPOTIFY]

Time stamps

• 00:00 – Intro + why we’re talking about this
  
• 02:14 – What pushed Jo to redo her site
  
• 04:29 – The new offer that changed everything
  
• 08:42 – Rebranding, color, and attracting the right people
  
• 10:07 – Why she didn’t DIY her copy this time
  
• 11:16 – How the process actually felt
  
• 13:38 – Feedback from clients & results
  
• 19:07 – Lessons for designers & business owners
  
• 22:09 – When you’re ready (or not) to hire a copywriter
  
• 23:38 – Our end-of-episode “weird” question: your 11-hour-flight seatmates
  

Links We Mentioned

Learn more about the Brand Unmuted Podcast on our website.

Diana’s copywriting studio: Rise Copy Co. – website & launch copy for creative women in business
Joanna’s web design studio: Joanna Moss Creative – custom Showit websites & her Website in Two Weeks process