Ep06: How Better Website Copy Attracted Better Clients

Your website is never really “done” — and sometimes the constant tiny edits are a sign you actually need a full reset.

In this episode of The Brand Unmuted Podcast, Joanna shares why she rebranded, scrapped her old site, and hired a copywriter (even as an experienced web designer). We talk through what wasn’t working on her old site, how a new signature offer reshaped her business and was the catalyst for her site’s redesign, and why letting go of DIY copy made everything clearer.

How Better Website Copy Attracted Better Clients

We cover:

• Why constant small website tweaks can be a red flag that your website isn’t working
  
• How a new offer can force a full website rethink
  
• Why “just because you can DIY your own copy doesn’t mean you should”
  
• What a collaborative copywriting process actually feels like
  
• How strategic copy always attracts better-fit clients
  
• When it is and isn’t the right time to hire a copywriter
  

If you’ve been endlessly editing your website or wondering whether hiring help is worth it, this episode is for you! 

[LISTEN ON APPLE PODCASTS]   [LISTEN ON SPOTIFY]

Time stamps

• 00:00 – Intro + why we’re talking about this
  
• 02:14 – What pushed Jo to redo her site
  
• 04:29 – The new offer that changed everything
  
• 08:42 – Rebranding, color, and attracting the right people
  
• 10:07 – Why she didn’t DIY her copy this time
  
• 11:16 – How the process actually felt
  
• 13:38 – Feedback from clients & results
  
• 19:07 – Lessons for designers & business owners
  
• 22:09 – When you’re ready (or not) to hire a copywriter
  
• 23:38 – Our end-of-episode “weird” question: your 11-hour-flight seatmates
  

Links We Mentioned

Diana’s copywriting studio: Rise Copy Co. – website & launch copy for creative women in business
Joanna’s web design studio: Joanna Moss Creative – custom Showit websites & her Website in Two Weeks process