Free Website Copy Tool for Tonic Templates

Feeling Stuck Writing Your Website Copy?

If you’re staring at your gorgeous new Tonic template wondering what the heck to write… this one’s for you.

Let me guess: You bought your dream Showit website template from Tonic Site Shop, opened it up, and thought, “Wait… what do I put here?”

You’re not alone. Writing your website copy can feel like trying to decorate a house without knowing how many rooms there are.

That’s why I created something to make the process a whole lot easier: content documents for every Tonic template. Yep, even the new ones like Valencia & Fitzgerald.

These docs are designed to help you write strategically, stay organized, and launch with confidence, without ever opening a blank Google Doc or getting lost in Showit sections.

What Is a Tonic Template Content Document?

Think of it like your copywriting workspace. It’s a visual, easy-to-follow file that mirrors the layout of your Tonic template.

It includes:

• Page-by-page structure
• Clear content sections
• A place to organize your words before you add them into Showit

Because spoiler: I never write website copy directly into Showit. And you shouldn’t either.

Each template has its own flow, vibe, and messaging opportunities—and these content docs help you make the most of it without second-guessing every word.

Who Are These Content Docs For?

Anyone who’s using a Tonic template. Seriously. Whether you’re a DIYer building your own site, a designer supporting clients, or a copywriter writing inside a Showit layout—these docs are for you.

They’re especially helpful if:

• You feel overwhelmed figuring out what to write on each page
• You want your content to match your brand voice
• You’re short on time and big on strategy

And yes, they’re free to anyone who purchases a Tonic Site Shop template using my affiliate link or discount code JOANNA.

Why These Docs Make a Difference

Here’s the truth: a beautiful website won’t convert if your copy is unclear.

Your Showit template gives you the bones, but your words bring it to life. And without a solid content plan, it’s easy to:

• Start writing the wrong message in the wrong section
• Leave pages half-finished because you ran out of steam
• Overthink everything and delay your launch by months

These content docs were built to eliminate that overwhelm. They help you move faster, write better, and launch with way more clarity.

Not Sure Which Template Is Right for You?

Before you commit to a Tonic template, I can help you pick the right one.

Take this quick quiz and get a personalized recommendation based on your brand goals, style, and vibe. Because the right design + the right content = website magic.

Want Extra Help With Your Words?

If you’re still feeling stuck on what to write, pair your content doc with the Content Blueprint.

The Blueprint is my full system for writing your website copy with clarity, strategy, and zero overwhelm. It includes prompts, fill-in-the-blank guidance, and examples for every section of your site. AI updates are coming this week, so it’s about to get even better.

The Content Blueprint + your content doc = a streamlined writing process that supports your Tonic template from the inside out.

How to Get the Free Tonic Template Content Doc

1. Purchase your Tonic Site Shop template using my affiliate link or use the promo code JOANNA (and get 15% off) at checkout.
2. Fill out the form below.
3. I’ll send you the matching content doc (and a few extra resources to help you get started).

These templates are already stunning.

Let’s make sure your words do them justice.

Because a well-written, well-organized Showit website? That’s where the real conversion magic happens.

You’ve got this—and I’ve got you.