Fitzgerald Tonic Template Review: Classic Meets Modern

If you’re on the hunt for a Showit website template that feels timeless but still has a modern edge, TONIC’s Fitzgerald template might be exactly what you’re looking for. Elegant, elevated, and flexible, Fitzgerald blends classic Tonic design elements with fresh, editorial details that will keep it relevant for years to come. In this review, I’ll share my first impressions, favourite features, who it’s perfect for, plus a client transformation story that proves just how powerful this Tonic template can be.

Table of Contents

1. Meet Joanna Moss Creative
2. First Impressions of Fitzgerald
3. What I Love About Fitzgerald
4. Who It’s For (and Who It’s Not For)
5. Customization Notes
6. Client Transformation Example
7. Q&A: Your Fitzgerald Template Questions, Answered
8. Why I Choose Showit
9. Final Thoughts

Hi Bestie!

I’m Joanna, founder of Joanna Moss Creative. I’ve spent nearly two decades designing websites for photographers, planners, authors and creative entrepreneurs. My specialty? Blending modern, high-end design with strategy, so your website doesn’t just look good, it works hard for your business.

I’m proud to be a TONIC Preferred Designer, because their designs consistently deliver that mix of beauty and brains. Fitzgerald is a prime example of why I recommend TONIC to so many of my clients.

First Impressions of Fitzgerald

When I first opened Fitzgerald, my immediate thought was: this is classic Tonic, but with a modern twist. It has that elegant, elevated look we’ve come to expect, but with contemporary details that make it feel fresh and versatile.

Three words to describe it? Modern, elevated, elegant.

The editorial-style layout feels refined yet approachable, and the fonts and color palette are easy to adjust thanks to Showit’s flexibility. Add in the luxe animations and transitions, and Fitzgerald feels like a website that can evolve with your brand for years to come.

What I Love About Fitzgerald

There’s a lot to love here, but a few details stood out right away:

• Big Font Areas – The oversized typography gives Fitzgerald a magazine-like feel, turning your screen into an editorial spread.
• Our Offerings Section – A bold, creative way to showcase services, with photos that overlap text for depth and interest.
• Resource Guide Feature – A unique addition that makes this Showit template feel both strategic and client-focused.
• Balanced Content Areas – There’s plenty of room for copy (great for SEO!) without overwhelming your visitors with walls of text.
• Modern Animations & Transitions – Subtle but elevated, these touches make the site feel dynamic and alive.
• Flexibility – Fitzgerald is like a blank canvas. You can jazz it up with bold colors, lean into video for a more modern vibe, or keep it simple and elegant. Either way, it adapts to your brand beautifully.

Explore the Fitzgerald template here

Who It’s For (and Who It’s Not For)

The Fitzgerald template is perfect for:

• Photographers ready to elevate their brand with a professional look
• Wedding planners or event professionals who want an elegant, modern site
• Coaches and consultants who need a polished yet approachable digital home
• Creatives who want balance, plenty of visuals, but enough content space to get found on Google
• Anyone ready for a site that feels luxe, modern, and flexible

This Tonic template may not be the best fit for:

• Business owners looking for a super simple site
• Those who prefer a static website with minimal movement or transitions
• New entrepreneurs who aren’t ready to invest in a more expansive Showit website
• Short-term business ideas, not interested in growth or longevity

Customization Notes

Fitzgerald is a streamlined Showit template; it’s big, but not overwhelming like some of TONIC’s larger templates. That makes it a little easier to navigate during customization.

A few notes if you’re considering it:

• You can customize Fitzgerald on your own, or work with a designer for a more strategic setup.
• Pairing the template with a copywriter is always a good idea, so your messaging lands in the right spots.
• Fitzgerald gives you flexibility, you can keep it elegant and timeless, or make it bold and edgy with your own brand colors, fonts, and media.

And don’t forget: when you purchase Fitzgerald (or any TONIC template) through my affiliate link, you’ll also receive my Free Matching Content Document—two tools that help you plan your copy page-by-page so your website launches faster and easier.

Work with me on a Fitzgerald customization

Client Transformation Example

I’ve had the pleasure of working with Fitzgerald on several occasions, customizing it for brands that wanted something professional, modern, and strategic.

One of my favourite transformations was for Aurora Chang. Here’s what she had to say after launch:

I’ve also customized Fitzgerald for Adrien Craven Photography and Kelley Cannon Events, both businesses with different needs, but the template adapted seamlessly in each case. That’s the beauty of Fitzgerald: it’s versatile enough to be tailored across industries without losing its elegance.

Q&A: Your Fitzgerald Template Questions, Answered

Q: Can I customize this template on my own?
A: Yes! Showit is drag-and-drop, which makes DIY customization possible. That said, if you want a truly strategic setup, working with a designer can help you maximize the template’s potential.

Q: Why TONIC templates?
A: TONIC templates are different because they blend modern, editorial design with strategy. They’re not just pretty, they’re built to help you convert and grow. Fitzgerald is a perfect example.

Q: Is Fitzgerald good for SEO?
A: Yes! It offers plenty of space for headings, subheadings, and thoughtful content placement, which is key for ranking on Google.

Q: Do I need both the Fitzgerald template and Showit?
A: Yes. Showit is the builder / platform, and Fitzgerald is the TONIC template (the design layered on top). Together, they give you a stunning, flexible Showit website without coding.

Q: Can I add my own brand colors and fonts?
A: Absolutely. Fitzgerald was designed with flexibility in mind. You can keep the luxe, neutral palette—or adapt it with bold colors and unique fonts to make it feel entirely yours.

Browse Fitzgerald here

Why I Choose Showit

I often get asked: why Showit? Why not Squarespace, Wix, or another platform?

Here’s why I use and recommend Showit:

• True Drag-and-Drop Freedom – Move anything, anywhere, with no coding required.
• Creative Flexibility – Design outside the box without platform limitations.
• WordPress Blog Integration – The power of WordPress blogging, paired with Showit’s stunning design.
• Scalability – Whether you start small or build big, Showit grows with you.
• Support for Creatives – It was built with photographers, planners, and creative entrepreneurs in mind.

When you combine Showit with a TONIC template like Fitzgerald, you get the best of both worlds: editorial design that wows, and strategy that helps you book clients.

Final Thoughts

The Fitzgerald template is one of my favourites from TONIC. It’s modern, elevated, and elegant—a design that feels timeless yet fresh. With its editorial layouts, luxe animations, and balanced content areas, it gives you a Showit website that’s not just beautiful, but also strategic.

I’d be thrilled to work with Fitzgerald again, because it adapts so seamlessly to different industries while still feeling high-end and unique.

Get the Fitzgerald template here (Use code JOANNA for 15% off) and, when you purchase through my link, you’ll also receive my free Content Formula and Matching Content Document to help you plan your copy with ease.

Because your website shouldn’t just look good—it should work beautifully, too. 🚀