Blogging is one of the best ways for photographers to get more visitors to their websites. The possibilities are endless when it comes to blogging for photographers. Though I know lots of photographers have given up on blogging because it can be so time-consuming. I’m here to tell you when you blog with a purpose the posts come easier, and you can see some great rewards from it.
There is no point in blogging if you don’t have a purpose for your blog post. Blogging a wedding just because you shot it, is just a waste of time. Each of the blog posts you are planning to write should have a keyword associated with it. Create your content and select your photos around that content. Some ideas for keywords can be your favourite venue to work at, a preferred vendor, a bucket list destination country. [For more information about how to create your keyword list checkout the SEO Kickstart Guide].
The best way to show consistency in your work is through your blog. The photos that you use in your blog posts should consistently show the style and editing you want to deliver for your clients, even if the blog post is not able a client shoot. Consistency in your work demonstrates experience and gives potential clients confidence that they know what they will get when they hire you for their wedding day or family session.
Photographers tend to add a lot of photos to their blog posts. Which makes sense you want to show off your work. What you need need to be careful of is making your blog posts too big, which will make them slow to load. This will work against your SEO. To avoid this you want to make your photos smaller. You want to make sure that your photos are just slightly larger than your blog post area in WordPress. I like to use BlogStomp3 to resize my images. With BlogStomp I can create a custom size for my blog photos and batch re-size them. It’s quick and easy.
If you’re blogging to get more visitors to your website, you need to be using Yoast SEO to optimize your blog posts for your keywords. Yoast SEO is a free plugin for WordPress. It measures how well your blog post is written for SEO and Readability. Both are important to Google for search result pages.
Since you are now blogging with a purpose it’s important to add a lead magnet to the bottom of your post. What is it that you want your visitors to do after they read your blog post? Download a freebie? Get on your mailing list? Whatever it is, it should be related to the blog post itself. At the bottom of this post, you will find a link to my free Blogging for SEO Planner for photographers.
Batch and plan your blogging in one day. I like to batch blog once a quarter, it makes it easier for me to batch my social media each month. However, some people like to batch blog once a month. The whole point here is to make a plan at the beginning of the year of all the titles of the blog posts you want to write for the next 6 month, yup I said 6 months. As you’re editing shoots and weddings you can save a copy of photos into a photo library. Then when it’s time to blog all you have to do is rename the photos to the keyword for that post, run them through BlogStomp and add them to your blog post.
This is the quick and dirty version of what I do every month, there is a lot more available to you in the Blogging for SEO Planner. This will help hugely with your SEO, and it’ll help you plan out your blogging for the year, so you have plenty of content to share with your fans on social media.
If you have any questions about blogging essentials for photographers don’t hesitate to contact me.