Have you been wondering what is better for your SEO? A short or long home page?
For a number of reasons, which I will address in this post, the answer is Yes, a long home page is better for your SEO and for client usability.
Why is a long home page better?
- You can add a lot more content to your page if it is longer. Plus the design look cleaner and not as crowded.
- Google links give websites with more relevant content better positioning in search results. If you have good relevant content on your home page, it’s bound to perform better.
- Most social media apps require users to scroll through posts. So users are used to scrolling to get the information they need. Having a longer homepage with calls to action to the rest of your site will help these scrollers get the info they need.
- For the select users that still like to get all of their info on one page. Make sure your “above the fold” part of your site has a clear message and a call to action.
How should I organize my content?
- Keep in mind that your users are not going to want to read paragraphs of content on your website. Spreading out your content into sections is a good idea.
- You want to use Titles, headings and subheadings on all of your headings. This will make it easier for users to skim and glance through your website.
- Creating different sections, like a in depth navigation down the page, with calls to action to the other pages of your site is a great way to break up your home page.
- You want a minimum of 350 words to appear on your home page, and a minimum of 500 words on a blog post.
- Visually, make sure to use lots of great images to support your content.