It’s so tempting to purchase a collection of stock photos for your social media that kinda fit your brand and just call it a day. I’ve been there, trust me, you don’t have enough time in the day to create all of your own social media content. But is there a big difference between doing a branded shoot and buying stock photos when it comes to the detail photos on your social media?
Your users will be able to tell if you’re using stock and your social media engagement will go down. There are lots of sites that sell social media content, and I think that when you’re low on content, it’s better than not showing up. However, taking the time to create a branded shoot for your company will take your social media engagement so much further. Your clients will be able to tell if you’re using photos that are catered to your brand. They are going to have the same mood, and vibe as the other photos in your feed. Stock photos cannot do this.
Of course! There are busy days, and busy weeks and it takes time to setup, shoot and curate a branded shoot. However I could tell that my followers weren’t going to fall for it. My content was good and clear, but the photo just didn’t match 100%, and they could tell.
Yes, probably. There are times where I have done a branded shoot and I just wasn’t able to get all of the photos I needed for my content. That’s what stock photos are for. However, I will not be relying soley on stock photos for the content I share with my followers on social media.
You’re all set. You have all the tools to create a branded shoot for all of your social media content.
If you have any questions about putting together your own brand shoot. Or if you are in the Vancouver area and want to setup a brand shoot with me. Please contact me anytime.