Your potential clients are relying on your experience to guide them through your website. Clear and frequent calls to action will help you guide your client through your website the way you want them to shop. Whether you’re selling a product online or you’re selling a service. You want to make is super easy for your client to get from your home page to a sale.
Your action buttons should guide your clients through your website from the home page, to the different areas of your website. This should be done in a 3 step process (more then 3 steps and you’re going to lose the sale). It should also be done in a logical progression.
For example, a photographer will want to guide their client from their home page to their gallery, to their pricing and then to the contact page. Along the way you can add a “Book your session” button, or a contact form, on every page of your site. This way when your user is ready to purchase then don’t need to take another step to contact you.
What to do:
What you want to avoid:
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