You probably have tons of family sessions ready to be blogged. It would be easy to just do a short paragraph about the family, or the day and tell your readers how much you enjoyed working with that family. But let’s face it, that is not going to hook any potential client from social media or Pinterest to look at your photos. I’m going to give you 5 ideas on how you can blog a family session to attract ideal clients to click on and read your post.
It’s good to remember that you are the professional here, and things that may seem obvious to you may not be obvious to your client. So a teachable moment can be as simple as why it’s not good to have your shoot in the middle of the day even if the baby sleeps at sunrise and sunset. You know why, but your ideal client may not.
If the family session you want to blog is in a location that you love to shoot at and want to shoot more families there then that is a great angle for a blog post. If it’s a park or a beach you can talk about why you love to shoot there. How to prepare for your shoot there. If there are any permits that your client has to get. What to expect at different times of the day. There are lots of things you can talk about when blogging about a location. Then you are going to fill the blog post with photos from your family session at this location. You can add a short blurb at the bottom about why you loved working with this family at this location and tie it all together in a neat little bow.
Idea #2: What to wear.
Maybe the family that you want to blog about had coordinated their outfits really well. They took your “What to wear Guide” and bought new outfits to fit every recommendation you gave in your guide. And they killed it!! This is a great way to blog this family session because it not only showcases their outfits but adds trust to your What to Wear Guide so other families wanting to book with you will know that they too will get this support so they can look their best. You can even add a list of where this family shopped for their outfits. Or recommend alternatives if the shoot was at a different location.
Idea #3: Prepping for your session.
Family sessions will typically include kids, and sometimes even pets. You can create a blog post about how to prepare your family before a photo session. What to do the day before. That morning or hour before the shoot. What to do during the shoot. Give examples of how kids can act and how a prepared family can avoid a meltdown and ruining a session. Hangry kids, dirty kids, kids that won’t stand still – how would you handle this? This type of blog post will show your client your experience with working with kids. It will also put the parents’ minds at ease when they think, I don’t know if I can do a shoot, my kids won’t stand still or look at the camera. Give them the confidence that you have this covered!
Idea #4: What to do with your photos after the session.
Too many times you have worked with clients, they receive their photos and then they don’t do anything with them. Use this opportunity to educate your ideal client on what they can do with their new photos. Prints, albums, canvases. You can show photos from the family session and then show a mockup of how it would look on a living room wall. Show the memories and then show how they can be cherished. This is a great opportunity for multi-generational family sessions.
Idea #5: Your client experience.
Create a post that will help your visitor to get to know you and get to know your process. Not every photographer works the same, some shoot and share, some have sitting fees, some have to reveal sessions. Take this time to explain the process to work with you. You can add a short blurb at the bottom about how a certain part of the process helped your client get past a pain point. If the pain point is cost, maybe you offer a payment plan. Maybe the main point is self-image, then posing or what to wear is a great thing to highlight here.
These are just a few simple ideas on how you can use your family sessions to create shareable content. Creating posts that your clients want to read about will help you attract those clients to your website. These types of posts will also make it easier to share on social media and Pinterest.
If you have any questions about how to create shareable content with your blog posts check out this post about Creating a blog strategy to attract more visitors.
I have created a killer document to help you create your blog strategy. This document will help you create and organize your blog strategy. It also gives you 52 blog prompts you can use for your blog titles. This document is designed for wedding photographers but can be used by any type of wedding industry professional. The Blog Strategy Guide >>
If you’re having trouble with the beginning stages of SEO. Like what is SEO? How do you do keyword research? Or, how do you know you’re using the correct keywords? Check out the SEO Kickstart Guide!
If you have any questions about SEO don’t hesitate to reach out to me.