Feeling like your website is the needle that you’re hoping will be found in the haystack that is google search? I totally understand where you’re coming from. I am the type of person that wants to know exactly the steps I need to take in order to get the results I need. SEO is not as black and white as I’d like it to be, but there are a few things you can do to help you become more visible on search result pages.
Know your keywords
It’s important to know what keywords you want to showit up for on search result pages. Knowing what your ideal client is searching for when looking for your service is half the battle.
For example, are they searching for “Santa Barbara wedding photographer” or “Luxury wedding photographer Southern California”? When you know the keywords your ideal client is searching for it will make it easier for you to optimize your website for those keywords.
Optimize your content
To optimize your content for your keywords all you have to do is use the keywords you want to rank for naturally within your content. It’s really that simple. If you want your website to rank for “Portland family photographer” your content needs to talk about how you are a Portland family photographer. Keep your content simple and clear, although your readers may understand that when you say you “capture your families milestones into hairloom artwork” means that you want family photos, Google will not necessarily make that connection.
Optimize your user experience
No matter what, at the end of the day design matters. Google wants to showit websites that are relevant to its users’ search needs. If users are coming to your website and then quickly leaving because they cannot find what they’re looking for Google will not show your website in top results because it’ll think that your website is not relevant for those search terms. Creating a wireframe design with your website designer based on the StoryBrand framework will help you maximize conversion on your website and help you keep users engaged longer.
Add proper on page SEO
The basic must have on-page SEO that should be on every page of your website is the Meta Title, Meta description, H1/H2/H3 tage & Alt tags. You can find more information on how to write these properly on this blog post. In Showit these are easy to implement into your website. You can visit this blog post for a tutorial on how to add these things into your Showit websites.
The meta title and description is what shows up on Google search result pages. Although lately I have noticed that Google will re-write them to make them more “relevant”, having a google title and description to hook readers to click on your website among the millions of other search results for their term.
The H tags tell search engines what they should be able to find on your websites. Like a content heircy. The tags should be skimmable and use your keywords for that page.
By implementing these simple tips you should become more visible in search result pages. Going from a needle to a flare in the haystack that is website search results. If you want to get more in-depth with your SEO, check out the SEO Kickstart Guide.
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