What is the Best Website Builder for Photographers to elevate your brand

Is one Website Builder better for Photographers than the others?

Choosing a website builder for your photography business is a crucial step in building out your portfolio. With the copious amounts of themes, website builder options, and design layouts, picking the right one can seem like a daunting task. However, this does not need to be an overly complex decision.

Let’s discuss the best website builder for photographers to help make the process a little smoother for you! For the sake of this article, we’ll be comparing Showit, Squarespace, Wix, WP Elementor, ShootProof, and Zenfolio. Each of these platforms has its benefits and drawbacks, so knowing what you prefer will help you make the best decision for your business.


Showit is the OG photography platform, and one of the best website builders for photography. Showit was once used for strictly photography businesses, but now, other niches are getting a hold of this great platform.

Showit is best for those looking for an easy-to-use website builder, as it allows you to create your website by dragging shapes and text without any coding. While it is considered a drag-and-drop builder, it goes a step further and is not a block-style editor. This allows you to create any element you need and place it wherever you want. There is also a side-by-side desktop and mobile editor. Creating a design aesthetic that looks synonymous on mobile as it does on a desktop is crucial.

The Pros of Showit

  • Easy drag-and-drop platform
  • Reusable layouts and add-on templates
  • Other platform integrations
  • Customizable

The Cons of Showit

  • Learning curve if you’re not tech-savvy
  • Varied responsiveness 
  • Higher subscription to added Blog plugins


Squarespace is targeted at creatives and has a lot of elegant and simple templates to showcase your work. Each template is easy to use, has clean aesthetics, and has a friendly setup. Not only is Squarespace a great website builder, it’s an all-in-one platform to manage your business.

When using Squarespace, the back-end is very well designed, so the user interface is pretty simple. Depending on your subscription, your account can host multiple different websites, giving you the option to switch between them in a quick-access sidebar. This website builder also gives you content blocks with drag and drop features, making it easy to organize all your content efficiently.

The Pros of Squarespace

  • Easy to add eCommerce
  • All-in-one platform
  • 24/7 customer support

The Cons of Squarespace

  • No support for 3rd part apps and plugins
  • Limited SEO tactics and advanced marketing tools
  • Not super customizable


Wix is a good website builder for beginners & hobbyists. Wix has intuitive technology and a creative user experience when it comes to website builders. Wix is designed for various industries and is a free tool for those looking to just get started.

Using Wix is very easy, and has a drag and drop technology for images, text, content forms, and more. You can also choose from any of its free templates, or use your creative innovation and build a website from scratch. Wix also gives you guidelines and tools to customize templates, which makes it even easier to use as a beginner.

The Pros of Wix

  • Useful and initiative user experience
  • Website hosting options
  • All-in-one platform

The Cons of Wix

  • No unlimited plans
  • Limited design creativity
  • Limited marketing tools and SEO capabilities

WordPress Elementor

WordPress is a pretty well-known website builder and is most commonly used for blog making. However, WordPress is easily adaptable to create robust business websites.

The WordPress Elementor platform has a pretty easy interface and gives you easy access to building blocks to make your website clean and organized. It comes with a simple dashboard with multiple options in the sidebar to create blog posts, new pages, and navigation menus. WordPress Elementor is a great website builder and allows creative freedom without any technical hiccups.

The Pros of WordPress Elementor

  • Completely customizable (coding required)
  • Lots of plugin options
  • Built-in blogging
  • Extremely SEO friendly

The Cons of WordPress Elementor

  • Large learning curve
  • Limited with customization if you do not know how to code
  • Frequent updates to manage
  • Website security downfalls


ShootProof offers photographers a platform to showcase their photos. ShootProof is strictly for photographers and is a great way to display and sell your work to clients.

The ShootProof platform is very simple to use for anyone looking for a clean and quick layout. To create a new gallery, you just navigate to the photos menu and choose galleries. You can also select the preset you want to be applied to the gallery, like portrait or wedding. This makes ShootProof one of the best website builders for photographers due to its aesthetic and easy user experience.

The Pros of ShootProof

  • Email integration for sales purposes
  • Editing plugins
  • You can upload new photos easy straight from your desktop
  • Simple navigation

The Cons of ShootProof

  • Only for photography
  • More of a gallery platform than a website platform
  • Sometimes confusing preview settings


Zenfolio advertises itself as the number one website builder for photographers. Zenfolio is practical, easy to maintain, and simple to navigate for someone with no prior website knowledge.

The Zenfolio platform was built for photographers and people who do not want to mess with the maintenance of a full website. Zenfolio gives you many theme options for your portfolio and gives you the option to determine the complexity of your website, from a simple portfolio to a fully functional website. As far as website builders for photographers, Zenfolio is a great option.

The Pros of Zenfolio

  • Build in editing and pricing features
  • Easy to set up
  • Simple navigation

The Cons of Zenfolio

  • More of a gallery platform than a website platform
  • Limited selling features
  • Very limited templates and themes
  • Very limited customization options
  • Difficult to maintain

What Website Builder is the Most Beneficial to Photographers?

When it comes to website builders for photographers, Showit comes out on top. Not only is Showit great for photographers, but it’s also an all-in-one website builder with full functionality for any industry. Showit’s drag-and-drop features allow users to get creative and showcase your work in a way that matches your brand. The Showit platform was made originally for photographers and offers beautiful website templates to help your business stand out.

Now that you know the distinctions between each website builder, hopefully, it will make your decision easier when choosing the right place to host your work. In conclusion, there are many website builders out there to help showcase your photos that are also easy to use. Choose a theme that matches your style and get started!

Click here to check out Showit and try it on for Free for 1-month!


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