Creating a website launch plan is the most exciting part of building a website for your business! However, you might not know exactly where to begin. Keep reading to find out how you can make a great impression on the right audience, with a simple, yet effective launch plan.
Give yourself 7 to 14 days to carry out your website launch plan. For your launch, choose a day and time when you will have access to IT support, like a weekday morning. This is also a time when user engagement is typically high.
Make sure to consistently check up on the functionality of your website in the days leading up to your launch.
When you create your website launch plan, you’ll want to connect with potential clients right off the bat. For those pursuing more creative business endeavors like photography or event planning, your first impression is everything!
Make your message clear
You need to communicate why you’re launching a website and how a potential or existing client can benefit. For instance, if you’re a wedding planner or photographer, this might include new automated booking, virtual consultations, and anything else you might want to offer!
Social media is a crucial part of any great website launch plan. You’ll want to take advantage of your social platforms to create excitement and extend your reach for your website launch.
One of the most effective ways to get your audience excited is by providing something of value. With your existing database and social media in mind, you can implement the following:
Even after your website is officially launched, it’s helpful to continue promotional efforts for a month or so. Make sure you give your audience a way to follow up with their visits, such as a new e-mail list and links to social media.
If you’re ready to start planning, simply share your email for a free copy of our Launch Plan PDF!