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Wedding photography has come a long way from the traditional family albums to being an art form in itself. As a wedding photographer, your job is not only to capture moments but also to showcase and market your work effectively. A wedding photography website can be the game-changer for your business. In this post, I’ll talk about the 13 reasons why every wedding photographer should have their own website and how it can help them establish themselves as a brand in this competitive industry. So buckle up and get ready for some exciting insights!
In a world where technology is constantly evolving, it’s more important than ever for photographers to have an online presence. Here are some of the top reasons why every wedding photographer needs their own website:
A website gives you a central location for all of your work to be showcased. A place where it’s not competing with millions of other content creators for the user’s attention. This space is dedicated to you, to be authentic with your visitor.
With all of the different social media, it can be easy to lose messages, DMS, not see comments. Your website is a central place where visitors can contact you. Streamlining your client communication will be less overwhelming, save you tons of time in your business, make sure you’re not missing messages and will look more professional.
Your website is an opportunity to make your brand shine. Show your clients why you’re worth every penny they are going to spend with you. A well designed website, that delivers a clear message, your authentic story brand and a unique brand will help you stand our from your competition.
Your website is the storefront for your online presence, and a perfect place to share your brand story. Tell them what is unique about your brand, process, experience, and what makes you stand out and me unique. It’s a place where you know 100% of your visitors can get to know you if they are on your website. (Not just the 2% on social media).
Unlike social media you own your website. Social media is a borrowed platform, at any time you can be banned, hacked, the platform can move to a paid subscription or just disappear; and you would have zero control over what happened. On your website you have full control of what you show you audience, what order they see it in. You have full control.
Your website is a great place to invite your audience to be part of your community (mailing list). You can offer as many freebies, tutorials, and offers as you like in exchange for your visitor’s email address. You can build a list and control the flow of information from your business to their inbox.
With your own website, you can pick the design and pages you need. Whether you need a shop, a portfolio, a client experience or pricing guide page. The sky is the limit when you have your own wedding photography website.
Since you have full control over your website you can add different functionality to it, like an eComm store. Sell digital products, filters, prints, whatever you like.
Your wedding photography website is the perfect place to promote your services because you know the visitors that are on your website are warm leads. They want to learn more about what you have to offer, they want to know how they can work with you. So building a results-driven website will help you gain more success in your business.
If you have affiliate links, you can build a page to promote each of those affiliate programs. With proper SEO you don’t have to do much to get a steady stream of income from affiliate programs.
When your clients see that you’re willing to invest in yourself, they are willing to invest in you. A website shows your audience that you are a professional and legit business building credibility.
Lots of clients use Google to look for services and products online. A website with good SEO will show up on search result pages giving you an opportunity to be found online in a new way.
Whether you have a blog, podcast, or create video content. When you have a website, you have a central place for your content. You can then repurpose the content you create for your website to other social channels.
Having a website can be a great way to increase visibility and build your business, giving you the ability to reach more people and get more bookings. With all these benefits in mind, it is no wonder that so many wedding photographers are taking advantage of this wonderful tool for success!
Showit is my favourite website builder for photographers and creatives. Use this link to get 1 month free with Showit >
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